As the new year dawns and all things renew, the 2026 Enterprise IP Strategy Forum & Annual Conference of In-House IP Managers arrived as scheduled. Since its inception in 2011, the Forum has been successfully held for 16 years, serving as an annual gathering for senior executives, IP management professionals, and legal personnel from renowned enterprises across various industries worldwide. The event not only provides an annual review and outlook on enterprise IP management, but also analyzes and discusses IP management experiences and response strategies of enterprises under different economic situations. Beyond focusing on macro-level policies and regulations, the Forum places particular emphasis on the role and value of IP in driving "high-quality economic development" and advancing new productive forces, as well as the management and application of IP in fostering enterprise innovation and development.
The 2026 Enterprise IP Strategy Forum & Annual Conference of In-House IP Managers, themed “Consolidate & Elevate: Innovate to Cultivate the New”, aligned closely with the direction of “optimizing traditional industries and expanding emerging industries,” providing enterprises with a platform for strategic alignment and value co-creation. In traditional industries, it focused on the strategic management and practical applications of IP, helping enterprises strengthen core patent portfolios, mitigate risks, build robust “moats” for technological iteration and brand upgrades, and reduce transformation costs. In emerging industries, it delved into the cultivation of high-end talent and the application of AI and big data across the entire IP chain, so as to help enterprises address talent gaps, accelerate the commercialization of achievements, and seize the initiative in emerging sectors. The Forum brought together industry leaders, experts, and premium institutions to provide enterprises with threefold value: trend analysis, resource matching, and capability enhancement. It represented a crucial collaborative opportunity for enterprises to seize industrial upgrading opportunities. A total of 420 distinguished guests from all industry sectors gathered at the venue, witnessing every highlight of this year's Forum together.
On the morning of January 24th, the Forum officially commenced. Lei Xiaoyun, Vice President and Secretary General of Patent Protection Association of China, and Ma Yide, Chair Professor of the Department of Law & Intellectual Property Right of the School of Public Policy and Management and Director of the Research Center of Science Technology and Law of University of Chinese Academy of Sciences, attended the opening ceremony and delivered speeches successively. The ceremony was presided over by Jin Kesheng, Law Professor of China Foreign Affairs University and Former Deputy Chief Judge of the Intellectual Property Division of the Supreme People’s Court.
Lei Xiaoyun
Vice President and Secretary General of Patent Protection Association of China
Ma Yide
Chair Professor of the Department of Law & Intellectual Property Right of the School of Public Policy and Management of University of Chinese Academy of Sciences
Director of the Research Center of Science Technology and Law of University of Chinese Academy of Sciences
Jin Kesheng
Law Professor of China Foreign Affairs University
Former Deputy Chief Judge of the Intellectual Property Division of the Supreme People’s Court
During the first main session of the event—the "Enterprise IP Strategy Development Forum," the following speakers delivered keynote speeches: Song Jianli, Professor and Doctoral Supervisor of the School of Law of Wuhan University and Arbitrator and Mediator of the World Intellectual Property Organization; Huang Yong, Professor and Doctoral Supervisor of the School of Law and Director of the Competition Law Center of University of International Business and Economics; Gu Xin, Chief Research Fellow at the Intellectual Property Development and Research Center of CNIPA; Wu Chengjian, Global Vice President & General Manager of China, InterDigital; Guo Ying, Director of Intellectual Property Protection and Brand Cooperations, Taobao & Tmall Group; Xue Qi, Founding Partner and Managing Director at Shanghai Beshining Law Office; Vladimir Biriulin, Partner at Gorodissky & Partners; and Gu Haiyan, General Manager of Legal Department, Sina Group. The first half of the "Enterprise IP Strategy Development Forum" was moderated by Jin Kesheng, while the second half was chaired by Qu Sanqiang, President of Beijing Intellectual Property Law Association and Professor at Beijing Institute of Technology School of Law. 
Song Jianli
Professor and Doctoral Supervisor of the School of Law of Wuhan University
Arbitrator and Mediator of the World Intellectual Property Organization 
Huang Yong
Professor and Doctoral Supervisor of the School of Law of University of International Business and Economics
Director of the Competition Law Center of University of International Business and Economics
Gu Xin
Chief Research Fellow at the Intellectual Property Development and Research Center of CNIPA
Wu Chengjian
Global Vice President & General Manager of China, InterDigital
Guo Ying
Director of Intellectual Property Protection and Brand Cooperations, Taobao & Tmall Group
Xue Qi
Founding Partner and Managing Director at Shanghai Beshining Law Office
Vladimir Biriulin
Partner at Gorodissky & Partners
Gu Haiyan
General Manager of Legal Department, Sina Group
Qu Sanqiang
President of Beijing Intellectual Property Law Association
Professor at Beijing Institute of Technology School of Law
On the afternoon of January 24, the second main session—the “Enterprise IP Management Practice Forum” was held. Ming Ming, Director of the Intellectual Department of Beijing Roborock Technology Co., Ltd.; Fang Yueming, Operation Director of Shenzhen Wade Info Co., Ltd.; Zhong Wen, Equity Senior Partner at Hengdu Law Firm; and Wu Shujuan, Senior Intellectual Property Manager of Haier Group, delivered keynote speeches successively. The forum was chaired by Yuan Zhenfu, Vice Dean of the Law School and Dean of the Intellectual Property School of Shanghai University.
Ming Ming
Director of the Intellectual Department of Beijing Roborock Technology Co., Ltd. 
Fang Yueming
Operation Director of Shenzhen Wade Info Co., Ltd.
Zhong Wen
Equity Senior Partner at Hengdu Law Firm
Wu Shujuan
Senior Intellectual Property Manager of Haier Group
Yuan Zhenfu
Vice Dean of the Law School, Shanghai University
Dean of the Intellectual Property School of the Law, Shanghai University
Three sub-forums were held simultaneously on the afternoon of January 24 alongside the second main session of the Forum. At Sub-Forum 1: Hot Topics in Trademark Law, Du Ying, Professor and Doctoral Supervisor of the Law School and Director of the Intellectual Property Research Center of Central University of Finance and Economics; Yuan Zhenfu, Vice Dean of the Law School and Dean of the Intellectual Property School of Shanghai University; and Zhou Dandan, Partner at Unitalen Attorneys at Law, delivered keynote speeches. Zhang Lei, IP Manager at Nestlé China; Zheng Yuanhui, Professor of Fuzhou University; Tian Yuhui, Legal Manager at Sina Group; and Zhou Dandan, Partner at Unitalen Attorneys at Law, participated in the roundtable dialogue. This sub-forum was moderated by Yao Bingbing, Vice President of Jiangsu Research Institute of IP Protection and Development. 
Sub-Forum 2 themed “Enterprise IP Strategy and Legal Compliance for Global Expansion”. The following speakers delivered keynote speeches: Tao Qian, Professor and Doctoral Supervisor of Intellectual Property Law and Director of the Research Center of IP, Innovation and Competition of China University of Political Science and Law; Liang Xiumin, IP Director of MegaRobo Technologies; and Yang Miao, Senior Director of IP and Data Compliance and Data Protection Officer (DPO) of Beijing Kingsoft Cloud Network Technology Co., Ltd.. Li Qiuping, Legal Director at Guangxi LiuGong Machinery Co., Ltd.; Lu Jia, IP Director at Shanghai Flyco Electrical Appliance Co., Ltd.; Wang Long, IP Director and Assistant to the General Manager at Hangzhou Genlight MedTech Co., Ltd.; and Wang Ye, Consultant at WIPO China, took part in the roundtable dialogue. This sub-forum was moderated by Qu Xiaoyang, Board Member of Enterprise Service LLCWA U.S. and Former Senior IP Director of the Legal Department of Medtronic China.
At Sub-Forum 3: The 4th Legal Forum on Intelligent Connected Vehicle, Wang Yanjie, Deputy Chief Judge of the Case Filing Division of Beijing Internet Court; Zhang Qingyu, Director at New Business Development Department of China Automotive Intelligent Technology (Tianjin) Co., Ltd.; Xia Wenguang, Deputy General Manager at the Legal Center of CN-KnowHow IP Group; and Dong Shutao, Deputy Secretary-General at the Intellectual Property Protection Chapter of China Software Industry Association, delivered keynoted speeches successively. Liang Yao, Director of Ecosystem Operations at Automotive Software Innovation Center; Yang Xingfang, Head of the Comprehensive Law-Based Governance Think Tank of Chinese Academy of Social Sciences, Assistant to the President of Legal Daily and Dean of Research Institute of Legal Daily; Li Xueyan, Director of Legal and Compliance Department at Beijing Hyundai Motor Co., Ltd.; and Lou Jiaqi, Intellectual Property Department Manager at Beijing Jingwei Hirain Technologies Co., Inc., participated in the roundtable dialogue. This sub-forum was moderated by Wang Lei, Researcher of Intelligent Technology Law Research Center of Beijing Institute of Technology.
On the afternoon of January 24, a dedicated academic segment titled "Closed-Door Seminar on High Quality Development in the Intellectual Property and Legal Services Industry" was also held. The seminar was moderated by Du Zhong, Secretary-General of the Beijing Patent Attorneys Association, with the participation of many renowned representatives from IP and legal services industry across the country.
As all sessions of the Forum successfully concluded, in the evening of January 24, the IP Eagle Talents’ Evening was grandly inaugurated. During the gathering, the "Launch and Release Ceremony of the 2026 Outstanding IP Practitioners Selection and Training Program" was held, along with the “Launch Ceremony of the Electronic Journals China IP Review and IP Judgment and Interpretation Study.”
Participants also witnessed the announcement of the final lists of the following awards:
· 2025 Outstanding In-house IP Managers
· 2025 Outstanding IP Service Teams
· 2025 Outstanding International IP Service Teams
· 2025 Outstanding IP Management Teams
Trophies were presented to the respective awardees.
On the morning of January 25th, the inaugural session of the 2026 Outstanding IP Practitioners (IP Eagles) Training Program Courses officially commenced. Zhong Hua, Deputy General Manager of Shanghai Beshining Law Office delivered a lecture titled “Efficient Application of AI Tools”. Jiang Meisheng, General Manager of HunDun Technology and R&D Director of ZhiYi Anti-Counterfeiting Traceability Code, presented on “Technology-Empowered Intellectual Property Management for Enterprises”. Yang Xingfang, Head of the Comprehensive Law-Based Governance Think Tank of Chinese Academy of Social Sciences, and Assistant to the President and Dean of Research Institute of Legal Daily, lectured on “Brand Value Protection and Enhancement: Full-Cycle Public Sentiment Management”. Du Ying, Professor and Doctoral Supervisor of the Law School and Director of the Intellectual Property Research Center of Central University of Finance and Economics, gave a lecture titled “Analysis and Interpretation of Key Provisions in the Draft Amendment to China’s Trademark Law”.
The Enterprise IP Strategy Forum & Annual Conference of In-House IP Managers is dedicated to building a top-tier industry exchange platform, creating a solid bridge for in-depth communication and collaborative development among professionals across the entire IP field. For sixteen years, through wind and rain, we have walked hand in hand with countless IP professionals, witnessing the resolute advancement and vigorous revitalization of China's IP industry. For sixteen years, our commitment has remained steadfast as we empower the IP sector with strength, upholding the dignity of the rule of law with professional dedication and safeguarding innovative development with a sense of mission.
