Make Online Shopping more Reliable

Make Online Shopping more Reliable

 2019 E-commerce Intellectual Property Summit hosted by People’s Daily Online was launched in Beijing. Guests at this summit said that China has strengthened its E-commerce intellectual property protection, and that new technologies including big data and blockchain provided new solutions to issues related to IP protection, and saved costs.

New technologies facilitate E-commerce intellectual property protection

“Nowadays, the Internet has entered into the era of digital technology, in which the meaning of intellectual property will be changed, and the use of new technologies such as blockchain and artificial intelligence (AI) can help better protect intellectual property rights”, said Peng Bo, chair professor of School of Journalism and Communication of Peking University.

Zheng Junfang, chief platform governance officer of Alibaba, said that Alibaba has put in place a digital economy governance system featuring “technological empowerment + public participation”, by accepting intellectual property-related complaints through mailbox, establishing online mechanism to crack down on counterfeit products, developing prevention and control system, launching O2O campaigns to fight against counterfeit products, and encouraging public participation.

“The blockchain technology featuring tamperproof and traceability can be leveraged to crack down on counterfeit products on E-commerce platforms”, said a representative from JD. Now, JD blockchain platform covers more than 12,000 kinds of products of over 400 brands, and has a large amount of data.

Strengthening E-commerce intellectual property protection requires public participation

After two decades of exploration, E-commerce platforms have put in place a relatively sophisticated governance mechanism to regulate all chains and links related, stop counterfeit products from going into E-commerce platforms and foster a safer and more reliable online shopping environment.

“It is imperative to strengthen E-commerce intellectual property protection, so as to adapt to new development trend”, said Mao Jinsheng, inspector of the Department of Intellectual Property Protection of National Intellectual Property Administration (NIPA). Going forward, NIPA will make greater efforts in this field to foster a first-class business environment and boost China’s E-commerce.

“China has been ranking first in trademark and patent application for many years in consecutive, which marks a new era for intellectual property protection in China”, said Shi Xiaomin, deputy secretary-general of China Society of Economic Reform (CSER). She believed that progress should be made in intellectual property protection, international cooperation, economic transformation and food and drug security, to enhance people’s sense of fulfillment, well-being and security.



July 15, 2019

Source: People’s Daily

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