Short Video and Livestreaming are Skyrocketing
The dark horse of 2018 was online short video which had 648 million users and a market size of 19.5 billion Yuan. Statistics from data research firm QuestMobile show short video platforms witnessed surging growth in China last year with total time spent on short video apps accounted for 11.4% of all time spent on mobile apps. The number stood at 1.2% in 2016. It is fair to say that the number of time users spent on short video apps is the major driver for such a lightning-quick surge. Meanwhile, online short video has filtered into other ends. According to TrustDate, as online short video tends to be fragmented and presenting a sense of living broadcasting, 79% internet users would turn to short videos for watching news and 70% users would see music MV through short videos.
Livestreaming is improving amid restructuring which highlighted by game livestreaming. Online game livestreaming has attracted unprecedented following with market size jumping to 14 billion yuan since e-sports has was added to Asian Games and Chinese players won championships in important e-sport events. More importantly, the line between online livestreaming and short video has began to blur when the growth rate showed signs of decline. Original content providers of short videos gradually turn to livestreaming platforms.
China’s online copyright industries
2019 stands out as a critical year for China’s online copyright industries. The effective copyright protection regime helps lay a solid foundation. Rising public awareness and increasing payment by users propel industrial growth. It is highly likely that China’s online copyright industry will maintain its steady and rapid growth as more original contents, new technologies and business models are emerging one after another.
May 28, 2019
Source: China IP
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