Chinese rise on the global stage has been accompanied with foreign brands flocking to this market to tap the incredible potential of the Chinese consumers, and this is not a new story. As the market develops, so do the numbers of trademarks being registered,
It is likely that if asked to name the Chinese brands they are familiar with, most people outside China would be able to come up with a handful at most—and they would probably be the brands of major players like Lenovo, Alibaba, Haier and Huawei.
1. To start from how general users usually memorize domain names in the Internet environment, the similarity between a domain name and a textual trademark should be determined primarily on their pronunciations and meanings, and secondly on the styles of the letters/numbers.
A few relations need to be adjusted While the above substantive and procedural issues need to be resolved, the following relations also need to be adjusted.
In April 2018, the 4th revision of the Trademark Law was initiated by official declaration of the Trademark Office of the State Administration for Industry and Commerce for public comment. The declaration points out that this revision “was to deeply carry out the spirit of 19th C
