The owner o f a registered trademark shall regulate the use of his trademark on the goods or services approved by the State Administration for Industry and Commerce (SAIC) and shall not exceed the boundariy of the exclusive right to use the registered trademark.
Commercialized operation itself is a kind of transformation, and the cartoonization treatment does not affect the certainty of commercializing the relevant image and logo. Based on the retention and use of many corresponding recognition elements and features, such as character
The SPC expounds in its decision the difference between the extension of goodwill and that of trademarks. The goodwill built up by a market player in the course of business operation, may be, in a certain manner,
Using another’s registered trademark as search engine keyword, hyperlink heading or description is trademark use. Clicking on the hyperlink leading to a webpage does not use the mark at issue,
The Court affirms the registrability of the applied trademark based on the following: 1. The applied trademark, although not intrinsically distinctive, has however acquired a strong distinctiveness through use so as to function as a source identifier
