Copyright Protection in the Game Industry

The Industry Calls for Strengthening Copyright Protection in the Game Industry

In order to purify the copyright environment of the game industry and to ensure the orderly and healthy development of the industry, the Anti-piracy Working Committee of the China Audio-visual and Digital Publishing Association (hereinafter referred to as the Anti-piracy Working Committee) held a "Cleaning up the industry climate and cracking down on online piracy - launching a work conference on anti-piracy and rights protection of games under the new situation" in Shanghai on August 3. More than 100 representatives of local public security departments, cultural law enforcement departments, trade associations and relevant practitioners have launched heated discussions on copyright protection of the game industry and new legal issues involved.

At the press conference, Zhang Jinhui, the full-time vice-chairman of the Anti-Piracy Working Committee and President of Beijing Botong Electronic Publishing House, announced the phased work plan for the direction of digital publishing of the Anti-Piracy Working Committee, and combined with his own research and practical experience in key digital publishing fields such as online games, online animation, online music and online literature. This speech summarizes the achievements of anti-piracy and rights protection in China's game industry in recent years, and highlights the problems and difficulties. Zhang Jinhui introduced that the anti-piracy working committee will actively and positively guide the improvement and optimization of anti-piracy and rights protection methods, methods and paths in the industry through a variety of forms and measures, such as systematic research, forum activities, publication of results and entrustment of rights protection. According to the plan, starting in mid-August this year, the Anti-Piracy Working Committee will focus on key areas such as online games, online animation, online music, online literature and so on, and carry out digital publishing anti-piracy rights protection work in stages. The first stage is to accept entrustment from enterprises and concentrate on the activities of safeguarding rights such as private service, plug-in and infringement of piracy; the second stage is to establish industry ethos, establish industry complaints and mediation mechanism, and set up people's mediation committee of digital publishing industry in time; the third stage is to prepare anti-piracy industry fund for safeguarding rights in order to operate rights protection business in a capitalized way and achieve win-win situation in the industry.

At the meeting, the Digital Publishing Research Institute of China Press and Publication Research Institute also issued the Annual Report on the Status of Digital Copyright Protection in China, which comprehensively introduced the current situation of digital copyright protection in China and the latest progress of copyright protection technology, and made a statistical analysis of the status of copyright protection in China. The report also makes an in-depth analysis of the typical cases in 2018, pointing out the outstanding problems in the field of anti-theft and rights protection.

 

September 15, 2019

Source: China Intellectual Property Daily

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