Trademark counterfeiting case on Australian brand-name shoe polish

The Pudong New Area People's Court of Shanghai Municipality on October 28 heard a lawsuit over counterfeiting Australian brand-name shoe polish Kiwi (Chinese: 奇伟).


Ding and the other 3 defendants were charged with manufacturing, marketing, and selling shoe polishes labeled as Kimi without being legally licensed by trademark owner American household product company S. C. Johnson & Son, Inc. 250,000 counterfeit Kiwi shoe polishes intended for importation were seized and confiscated by China customs. The Kiwi text and logos have been registered with China’s State Administration for Market Regulation. The registration was under Trademark Class 3 Cosmetics and Cleaning Products. The court sentenced the 4 defendants to terms ranging from 19 months to 3 years in prison respectively and fines in varied amounts for the charge of trademark counterfeiting.


Kiwi is an Australian brand name of a shoe polish, first launched and sold in Australia in 1906 and as of 2005 sold in almost 180 countries. Previously owned by the Sara Lee Corporation since 1984, it was sold in 2011 to S. C. Johnson. It is the dominant shoe polish in some countries, including the United Kingdom and the United States, where it has about two-thirds of the market.