ADT Sues Amazon's Ring for Infringing 'Blue Octagon'

April 28, 2021

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On April 27, 2021, ADT LLC and ADT Security, Inc. (together, ADT) filed a lawsuit in the Southern District of Florida alleging Ring infringes ADT's iconic trademark -- its "famous blue octagonal" -- in the second legal challenge that the two companies are involved in. ADT, a provider of home security and automation technology, has used its trademark "famous blue octagonal" for decades, according to the suit; It is said to be "a symbol of ADT's dedication to its customers".

ADT previously worked with Ring, which is now owned by Amazon Inc., alleging that "Ring has a history of misappropriating ADT's intellectual property." After being found out, ADT contacted Ring, however, Ring continued to abuse its trade secrets, so it filed a lawsuit in Delaware Chancery Court, where it obtained injunctive relief.

ADT claims that in addition to stealing its trade secrets, Ring also tried to steal its "famous blue octagonal -- trying to sell its reputation of trust to potential customers, but it didn't earn it." ADT contacted Ring in August 2016 about a similar issue to avoid infringement, according to the complaint. Since then, the ring has changed its logo, removing some of the blue markings.

It is understood that Ring will take proactive steps to avoid confusion between entities. Since ADT-Ring MSA terminated in February 2021, Amazon agreed not to infringe ADT's trademark under the ADT-Amazon RSA.

However, ADT was "surprised" to discover in March 2021 that "Ring had adopted a blue octagonal logo (' Infringement Mark '), which was actually indistinguish from ADT's famous blue octagonal logo, for Ring's own securities." ADT believes that Ring restores the previous color change and now copies and infringes ADT's famous trademark.

 

Source: Law Street

Origionnal Link:

https://lawstreetmedia.com/tech/adt-sues-amazons-ring-for-infringing-blue-octagon/